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QuantumExplore research cover showing the advertising lifecycle of a new jewelry collection from newness messaging to exposure and tail.

How Long Does a “New Collection” Stay New in Advertising?

A study of Meta Ad Library activity in Portugal’s jewelry market shows why collection advertising has no single lifecycle: campaign size changes messaging duration, exposure, seasonality, and how raw ad counts should be interpreted.

Maksym Lohvinenko

Aug 287 min read